By TESN Staff

Since the launch of name, image, and likeness (NIL) rights in 2021, much of the national conversation has focused on high-profile athletes signing multi-million-dollar endorsement deals. But one company is working to ensure the benefits of NIL extend well beyond college sports' biggest stars.

Founded in 2021, 98Strong was created with a mission to empower the "98 percent" of student-athletes who may never play professionally but still possess meaningful influence on their campuses and within their communities. The company's platform connects college athletes with brands seeking authentic partnerships while simplifying the NIL process for both athletes and businesses.

The idea originated with founder and CEO Andrew Mavis, a three-time NCAA Water Polo All-American at George Washington University. After his athletic career ended unexpectedly due to health complications during the COVID-19 pandemic, Mavis recognized a gap in the emerging NIL marketplace. While many agencies concentrated on the nation's highest-profile athletes, he envisioned a platform designed to create opportunities for competitors across every sport, division, and campus.

Today, 98Strong has grown into a nationwide NIL marketing company that works with thousands of student-athletes and partners with nationally recognized brands. According to the company, its athlete network spans more than 1,000 colleges and universities, delivering campaigns that connect brands with Generation Z consumers through authentic student-athlete storytelling.

The company offers a variety of services, including influencer marketing campaigns, brand ambassador programs, retail activations, user-generated content, in-person events, and campus-focused marketing initiatives. Its client roster includes brands such as Brooks Running, OLIPOP, C4 Energy, Orgain, Vuori, Barebells, Guayakí Yerba Mate, and Spindrift.

Unlike many traditional sports marketing agencies, 98Strong emphasizes accessibility. Student-athletes can join the platform at no cost, regardless of their sport, school, or NCAA division, creating opportunities for athletes who might otherwise be overlooked in the rapidly evolving NIL economy.

As NIL continues to reshape college athletics, companies like 98Strong demonstrate that success is no longer measured solely by professional potential. Influence, authenticity, and community engagement have become valuable assets in today's marketplace, giving more student-athletes the opportunity to benefit from their personal brand.

To learn more about the company's mission, athlete opportunities, and brand partnerships, visit 98Strong.